Selected launch experience behind Aiim Retail’s approach to technology brands: Samsung Experience within Best Buy and Huawei’s introduction to the U.S. national retail channel.
These examples come from prior career experience and predate Aiim Retail client engagements.
Bring the Samsung Experience into Best Buy’s retail environment.
Prior career work included launching Samsung Experience within Best Buy.
Samsung Experience launched within Best Buy.
A branded in-store experience can make technology easier for shoppers to discover and understand. Aiim helps brands plan their retail positioning and launch requirements.
U.S.Introduce the Huawei brand to the U.S. national retail channel.
Prior career work included launching the Huawei brand in the United States through the national retail channel.
Huawei launched in the U.S. national retail channel.
Entering a new market calls for a clear channel plan and a buyer-ready offer. Aiim helps technology brands connect positioning, account priorities, and launch planning.
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